I've fallen a bit behind with the Rudaí Things already - mainly due to going away last weekend. But I will have some time over the next couple of weeks to catch up, before I inevitably fall behind again in mid August when I go on holiday. But for now, here are my brief thoughts on Thing 3: Professional Branding, in which we create LinkedIn or About.me profiles and develop our Professional Brands! I already had a LinkedIn profile (with a Profile Strength rating of All-Star!), so I decided to see what this About.me business was all, er . . . about.
I have a vague recollection of looking at About.me a number of years ago, and deciding it wasn't for me. That was in the days before I had a profession - maybe it will be better for me now? About.me is basically an on-line business card. I've treated it as kind of a summary of the information on my LinkedIn page, focussing on the most relevant information and presenting it in a more striking and immediate way. This is what I've come up with. It remains to be seen how useful this will actually be in practice, but it has been a handy exercise to focus on some of my recent achievments and experiences.
I'll leave this brief as I am about to get started on Thing 4: Google!